CHAPTHER 1  : BUSINESS DRIVEN TECHNOLOGY



INFORMATION TECHNOLOGY BASICS

Information Technology (IT) is a field concerned with the use of technology in managing and processing information. IT is an important enabler of business success and innovation.

Management Information Systems (MIS) is a general name for the business function and academic discipline covering the application of people, technologies and procedures to solve business problems. It is a business function, similar to Accounting, Operations etc.

DATA, INFORMATION AND BUSINESS INTELLIGENCE

Data is a raw facts that describe the characteristic of an event.

Information is data converted into a meaningful and useful context.

Business Intelligence is an applications and technologies that are used to support decision making effort.

         

Informational-Functional Culture : Employees use information as a means of exercising influence / power over others. For example,a manager in sales refuses to share information with marketing.

This causes marketing to need the sales manages input each time a new sale strategy in developed.

Information-Sharing Culture : Employee across department trust each other to use information to improve performance.

Information-Inquiring Culture : Employees across departments search for information to better understand the future n alight themselves with current trends n new directions.

Information-Discovery Culture : Employees across departments are open to new insights about crises n radical changes n seek ways to create competitive advantages.